Performance Appraisal. Meaning, Methods and Importance
Performance appraisal is a means by which performance of objectives can be assessed using key performance indicators that reflect work objectives
Learning and Training For Organisational Development
Learning is a key and most used tool for individual growth and organisational development. Learning strategies are encapsulated in all training
Meaning of Industrial and Organizational Psychology
Industrial or Organizational Psychology as a sub-field of Psychology dated to the work of some notable writers such as Hugo Munsterberg, Fredrick
Industrial Psychology
The Concept of Staffing in Organisational Psychology: An In-Depth Exploration
INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other
Guerilla Marketing: Concept and Principles
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a competitive and callous environment.
Fundamentals of Marketing, ICT, Marketing
Fundamentals of Online Marketing
Online marketing is the most cost-effective and rapid way for companies to reach a broad target audience, and it is also the most convenient method for consumers to purchase products and services.
Fundamentals of Marketing
Sports Marketing: Evolution and Impact
In the contemporary world, where the realms of business and entertainment often intersect, sports marketing has emerged as a pivotal
Fundamentals of Marketing
MARKETING OF SERVICES
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service
Fundamentals of Marketing
EXTERNAL FACTORS AFFECTING PRICING DECISIONS
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition
Fundamentals of Marketing
Price and Pricing Decisions
In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,
Fundamentals of Marketing
THE PRODUCT-DEVELOPMENT PROCESS
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential
Fundamentals of Marketing
PRODUCT DEVELOPMENT OBJECTIVES
It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development