The concept of “Building Blocks Marketing” refers to a systematic approach to developing a marketing strategy by establishing foundational elements—akin to the building blocks that form the structure of a well-designed edifice.
An annual marketing plan serves as the blueprint for business growth, allowing companies to strategically allocate resources, outline objectives, and evaluate performance over the year.
This blog post delves into the philosophy of market management, exploring its key concepts, strategic applications, and the role it plays in fostering economic growth, sustainability, and competitive advantage.
The business market consists of organizations that buy goods and services to produce other goods and services, to resell
The factors affecting the market for business products are: (i) the number of potential business users; (i ) their purchasing
Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to
The business market consists of all business users, organizations that buy goods and services for one of the following purposes:
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article.
Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving and they are approached
< p style=”line-height: 127%; margin-bottom: 10.0pt;”>The buying behavior of ultimate consumers can be examined using a five- part model:
Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example,
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection
