Marketing

 Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy […]

Introduction  Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and

Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple

  We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which

INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and