MARKETING MANAGEMENT PHILOSOPHIES
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy […]
Marketing
Marketing
Marketing
MARKETING AND DEMAND MANAGEMENT
Introduction Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and
Marketing
MARKETING FUNCTIONS
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
THE BUILDING BLOCKS OF MARKETING
We may view marketing generally as resting on six interconnected platforms. These are the building blocks of marketing, which are: needs, wants, and demands
Marketing
INTRODUCTION TO MARKETING
INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and