The concept of "Building Blocks Marketing" refers to a systematic approach to developing a marketing strategy by establishing foundational elements—akin…
An annual marketing plan serves as the blueprint for business growth, allowing companies to strategically allocate resources, outline objectives, and…
This blog post delves into the philosophy of market management, exploring its key concepts, strategic applications, and the role it…
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…
Introduction We are in the age and times of "here" and "now"; Individuals and organizations seem to be in a…
Introduction Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of…
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and…
In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,…
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential…