Definitionally, marketing mix is the mixture of controllable marketing variables that the firm uses to pursue the sought levels of sales…
A company's marketing system often operates within the framework of marketing forces, which constitutes the system's environment. Such forces are…
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on…
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy…
Introduction Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and…
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple…
We may view marketing generally as resting on six interconnected platforms. These are the building blocks of marketing, which are:…
INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and…
Where do you place yourself in the school setting, is your part in the organization a part of management?…
In this article, we will discuss the meaning of organization and management. We will also attempt to look at…
Social development is the process through which children learn what behavior is acceptable and expected. A set of standards…
INTRODUCTION In formulating strategies, there are basic components or elements that we usually consider. These include company mission, profile,…