Performance appraisal is a means by which performance of objectives can be assessed using key performance indicators that reflect work…
Learning is a key and most used tool for individual growth and organisational development. Learning strategies are encapsulated in all training…
Industrial or Organizational Psychology as a sub-field of Psychology dated to the work of some notable writers such as Hugo Munsterberg, Fredrick…
INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other…
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…
Online marketing is the most cost-effective and rapid way for companies to reach a broad target audience, and it is…
In the contemporary world, where the realms of business and entertainment often intersect, sports marketing has emerged as a pivotal…
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and…
In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,…
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential…
It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development…